There’s a new rhythm pulsing through the world of wellness—one where athletes and musicians move in sync, powered by innovation, endurance, and identity. This isn’t about juice cleanses and gym selfies. It’s about real performance, on stage and on the field, fueled by products and platforms that understand the mental and physical demands of those who live life in the spotlight.
At the forefront are AEW legends Adam Copeland and Jay Reso, who parlayed their return to pro wrestling into the launch of Pure Plank, a deceptively simple yet deeply effective fitness board that has become a secret weapon for everyone from first-time moms to combat athletes. What began as a tool to rebuild their own strength and balance has exploded into a movement. “It was the gateway to getting my career back,” Copeland explains. Reso, who hadn’t planked before his comeback, became obsessed and turned it into a ritual. “I had abs again and couldn’t believe it.” That same board is now being adopted by hockey players, MMA fighters, and even session musicians who use it as a core routine between sets – plus it conveniently stores well on a tour bus.
Wellness today isn’t just physical—it’s chemical, cerebral, and cultural. Dr. Domenic Iacovone, who built a wellness empire with RAW Nutrition, Revive MD, and Relive Health, has become the quiet architect behind many of the top-performing bodies in sport and entertainment. His companies are helping fuel the likes of Chris Bumstead, to country music star Jason Aldean, and numerous NFL and Olympic athletes. From protein and hydration stacks to physician-guided hormone care and cutting-edge regenerative treatments like stem cells, his offerings aren’t just about muscles—they’re about maintaining a lifestyle that allows people to grind without falling apart. “When you’re representing something that you love and respect, you hold yourself to a higher standard,” he says.
The same standard drives Larry Puckett, whose company Theon Global has reengineered natural wellness products for absorption using micelle technology and whole-food ingredients. It’s caught the attention of performance-driven individuals looking to eliminate synthetic junk from their regimen. Puckett, who once played guitar in bands before entering business and the VC world, knows firsthand how music and wellness intersect. “Music shaped my mindset,” he says. “It helped mold me into a leader. The right rhythm can unlock something deeper—and our nutrition supports that same kind of energy.”
Odor might not be the flashiest part of wellness, but it’s one of the realest—especially for those living in pads, gloves, boots, and gear bags. That’s where Kyle Bolke and his company FunkAway come in. Their OM Complex doesn’t just cover up smells—it obliterates them. Whether it’s in the locker rooms of the Kansas City Mavericks hockey team, the pit crews of NASCAR with driver Parker Retzlaff and Beard Motorsports, or the green rooms / studios where rappers like Cordell Broadus get ready to perform & record, FunkAway keeps gear fresh and functional. Their 3.4oz Sport Spray is a staple in gym bags, while their Laundry Booster has quietly become the unsung hero of athletes, studio engineers, and cannabis lounges alike. “We’re not afraid to talk about funk,” Bolke says. “We want to eliminate it—whatever your lifestyle.”
Threading it all together is Zack Teperman, a former radio DJ turned PR agency owner whose firm ZTPR represents stars across both sports and music. He has worked alongside names like Rob Gronkowski, members of Guns N’ Roses and Limp Bizkit, Parmalee, Taylor Hicks, Sheppard, Cheat Codes, and NHL legends like hall of fame goalie Grant Fuhr—and his work goes far beyond red carpets and social posts. “Athletes now need the same level of strategy as musicians or CEOs,” he says. “Your story is just as important as your highlight reel.” In a culture where branding is as essential as talent, Teperman helps talent turn personal journeys into platforms for both musicians and athletes alike. “You can be the best at what you do, but if nobody knows about it, are you really the best?!”
And the momentum doesn’t stop there. Platforms like Whoop, worn by the likes of LeBron James, Patrick Mahomes, and other elite performers, have revolutionized how recovery is tracked. With sleep and strain metrics now being used by DJs on tour and midfielders between matches, data has become a performance tool. The Oura Ring, favored by creatives for its discreet wearability, provides similar insights in a design-friendly package. Studio musicians and athletes alike are pairing wearable feedback with routines powered by Pure Plank, nutrition from RAW, and scent control via FunkAway.Elsewhere, biohacking tools like Pulsetto and brain-training tech like i‑BrainTech are making their way into the hands of esports competitors, producers, and touring acts, proving that the brain is as much a muscle as anything else. And immersive recovery studios like Othership, which combine saunas, cold plunges, breathwork and connection, are now seeing visits from both NBA players and techno DJs alike.
This is the new performance culture. No longer siloed into categories like “fitness,” “music,” or “health,” these worlds are bleeding into one another—routines that used to belong to athletes are being adopted by bands, and recovery habits from backstage are showing up in training facilities. The same products/methods Jason Aldean uses on tour are fueling gym sessions for Olympic hopefuls. The same board that brought Edge back to wrestling is being used to train balance for touring dancers.
It’s a full-body, full-lifestyle approach to longevity, power, and presence—and it’s being defined by those who understand that the grind doesn’t stop when the final whistle blows or the curtain drops. For the modern athlete and musician alike, performance is a 24/7 pursuit. And thanks to these minds and brands, they’re better equipped than ever to rise, recover, and repeat.
Disclaimer:
This article is for informational purposes only and does not substitute for professional medical advice. If you are seeking medical advice, diagnosis or treatment, please consult a medical professional or healthcare provider.
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