There’s a myth that gold is only for the wealthy—vaulted away in Swiss banks, inaccessible to everyday investors. But according to Alex Chiniborch, founder of Alluca Financial and known globally as The Gold Guy, that belief is not only outdated—it’s dangerous.
“Gold doesn’t require you to be wealthy to begin,” Chiniborch says. “For many, it plays a role in how they think about maintaining wealth over time.”
Chiniborch has spent years advising sovereign families, entrepreneurs, and first-generation wealth builders alike. And the one principle he returns to over and over?
Wealth not backed by something real is just optimism.
Chiniborch’s point is simple: gold isn’t about creating wealth, but about preserving it.
And that’s the part most people overlook. While others chase quick returns, he helps clients build resilient portfolios with gold at the core—not to chase quick gains, but to support long-term stability.
One of Chiniborch’s most important points is accessibility. Through Alluca Financial and its global partnerships, clients can start with as little as a few grams of physical gold—stored privately, allocated securely, and delivered if desired.
Whether it’s:
- Young investors converting a portion of their salary into fractional gold bars
- First-time parents setting up gold-backed trust accounts for their children
- Entrepreneurs diversifying profits into a tangible, borderless reserve
The principle is the same: don’t wait to be rich to act like the rich.
When people turn to gold, they’re often looking beyond simple saving—they want to feel more shielded from risks like inflation or financial instability,” Chiniborch explains.
Gold is steady. It tends not to swing wildly, and that stability is what makes it appealing to many investors. While crypto, tech stocks, and paper assets often overpromise and underdeliver, gold is the ultimate uncorrelated asset—immune to central bank policies, interest rate swings, and even server crashes.
Chiniborch refers to it as “sleep-at-night” money—assets meant to bring a sense of steadiness rather than stress.
Chiniborch often reminds his clients: for some, buying gold isn’t only a financial decision—it reflects a preference for long-term stability over short-term risk.
It’s a distinction some make between appearing wealthy and maintaining wealth over time.
“Anyone can make money in a bull market,” he says. “But only those with a foundation can keep it when the music stops.”
In 2025, with ongoing economic uncertainty and questions around financial systems, many see stability as increasingly important.
Investing involves risk and your investment may lose value. Past performance gives no indication of future results. These statements do not constitute and cannot replace investment advice.
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